Spending Spotlight was founded by a like-minded set of individuals who feel dissatisfied by the lack of progress on crucial issues — by the loss, or threatened loss, of our rights or the rights of our loved ones. We set a goal of building a tool that could be leveraged to foment change based on those issues by the millions of citizens who feel that same dissatisfaction.

Spending Spotlight is that tool, and it makes it easier for all of us to put our money where our hearts are — to take small, individual actions that in isolation may not seem like much, but that together add up to the unified power needed to create change.

We know that it’s easy to get stuck in our habits, our inertia. We know because we’ve been there, too, in that place of deeply wanting to make a difference, but feeling overwhelmed by the challenge and unsure where to start. That’s why we’re focused on making it a simple process to take just one or two actions, to switch one or two brands, today, as a first step. We hope you will join us, and share with your family and friends.

In the coming months we will be rolling out more research and recommendations focused on abortion and reproductive rights, gun violence prevention, and voting rights/threats to democracy. If you’d like to be alerted as new research and recommendations are introduced, please sign up for updates.

– John Mullin, Spending Spotlight Founder